Team

of S. A. Nelson & Associates

Sophia A. Nelson

President/CEO | The Connector-in-Chief

With over 25 years of bold moves, bridge-building, and breaking barriers, Sophia A. Nelson is more than just the President and CEO of S.A. Nelson & Associates—she’s the heartbeat of connection, community, and strategy. Equal parts visionary and doer, Sophia leads day-to-day operations with passion, while shaping big-picture ideas that push industries and people forward.

A longtime entrepreneur, master connector, and unapologetic motivator, Sophia blends public and private sector expertise to reimagine what engagement, access, and opportunity look like in real time. Whether she’s building campaigns that spark change, guiding governments through public involvement, or helping businesses find their authentic voice, Sophia is the one people call when they want real impact and lasting relationships.

Sophia doesn’t just talk about community—she lives it. Her superpower is bringing the right people together at the right time to create movement and momentum. She’s known for her dynamic presence in rooms of all sizes, her strategic thinking, and her ability to turn complex problems into collaborative solutions.

Her background speaks volumes:

B.S. in Pre-Law and Sociology from Bethune Cookman University
M.S. in Criminological Theory from the University of Alabama
Ph.D. in Public Administration & Policy from Walden University

Sophia’s work spans professional practices, nonprofits, businesses, and government agencies across the nation. She’s especially gifted in facilitating large and small group dialogue, change management, leadership training, and strategic planning—always with an eye toward empowering others and uplifting voices that matter.

At her core, Sophia is a connector of people, a cultivator of talent, and a believer in possibility. If you’re looking for someone who can light up a room and get the job done—look no further.

TEAM MEMBERS

Charisma Kendrick-Adams

The Mastermind | 10 Years of Experience

Charisma is the brain behind many of our most successful campaigns, known for her sharp instincts, leadership finesse, and ability to see the big picture while managing every detail. Her strategic thinking and ability to problem-solve under pressure make her an invaluable force on the team.

Joy Smith

Design Queen | 12 Years of Experience

Joy brings visual ideas to life with flawless execution and bold creativity. From branding to event design, her artistic vision and mastery of aesthetics elevate every project. Her eye for design is matched only by her commitment to excellence.

Felonice Merriman

The Town Crier | 8 Years of Experience

Felonice is our voice in the streets—amplifying messages and creating a buzz everywhere she goes. She ensures that community members are always informed, engaged, and energized. Her charisma and commitment to communication make her a natural connector.

Carey Nelson

Mr. Hi Tech | 15 Years of Experience

Carey leads our digital transformation with technical expertise and a deep understanding of emerging technology. He ensures our systems, tools, and innovations remain cutting-edge and client-centered.

Michael Hall

The Thinker | 21 Years of Experience

With a mind made for strategy and innovation, Michael’s insights shape the direction of our initiatives. He’s a master of long-range planning, policy development, and thoughtful leadership, guiding our big-picture vision.

Andre Varona

The Bridge Builder |35 Years of Experience

Andre is a seasoned connector who brings people, communities, and institutions together. With decades of experience in community engagement, he’s built a reputation for creating meaningful, lasting partnerships.

Shauna Smith-Pierre

The Strategist | 8 Years of Experience

Shauna is a powerhouse when it comes to crisis management, media planning, and messaging. Her ability to think two steps ahead ensures every move is intentional and impactful.

Jeanette Gordon

The Engager | 8 Years of Experience

Jeanette thrives in community spaces, sparking dialogue, gathering feedback, and making sure everyone has a voice at the table. Her warmth and energy turn stakeholders into partners and projects into movements.

Dr. Keisha Grey

Data Queen | 8 Years of Experience

Keisha leads with the facts. She specializes in data collection, analysis, and impact measurement, turning numbers into narratives that drive smart, strategic decisions.

Kristie “Kreate” West

The Creator | 10 Years of Experience

Kristie transforms ideas into experiences with flair. Whether it’s campaigns, content, or community programs, her creative spirit fuels innovation and keeps our work fresh and unforgettable.

Stacie Panton

The Writer | 12 Years of Experience

Stacie holds the pen of gold, known for crafting compelling narratives that win. She leads the charge on responding to RFPs, conducting in-depth research, and writing with precision and purpose. Her words not only inform—they inspire action.

Dante Fillyau

The Digital Architect | 21 Years of Experience

Dante builds digital experiences that wow and work. Whether designing websites, building apps, or managing digital branding, he brings function and flair to the tech side of every project.

Grady Ross

The Ambassador | 10 Years of Experience

Grady is our frontline representative—leading outreach, opening doors, and building relationships that matter. His presence brings credibility, trust, and a personal touch to every interaction.

Ashanta Williamson

The Vibe Curator | 4 Years of Experience

Ashanta is the glue that holds our projects together. From coordinating logistics to keeping timelines tight, she brings order, energy, and a touch of magic to everything she touches. With her eye for detail and can-do spirit, Ashanta helps turn big ideas into seamless execution—every single time.